Turn your free eventsinto profitablestrategic assets.

The customer commissioned Elina to help launch the inaugural event for senior decision makers in their industry. The industry didn't have a similar event before, so the client feared such an event wouldn't break even and that a paid format would damage trust and reputation.

• 01Architected the entire concept of the event, introduced the objectives and event value proposition.
• 02Introduced a financial model, tiered pricing for ticketing and sponsorship.
• 03Designed a marketing and communication plan to target the prospect audience.

“The first paid edition outperformed all expectations; the second edition was even better with a +35% surplus in budget. For the third edition, all sponsorships were sold out 9 months before.”

The CMO was concerned that event spend was disproportionately high due to agency reliance. The goal was to optimise costs while introducing a more rigorous and end-to-end approach to event ROI measurement.

• 01Improved event marketing operations.
• 02Sourced and engaged optimal vendors, reducing the budget by 50%.
• 03Introduced a confidential post-event impact review, feeding directly into future event design.

“With the savings achieved, we were able to invest in more meaningful marketing initiatives that generated additional business.”